The Good Snack Company started because we got fed up with the lack of choice when we had the munchies.

We could go for Bad Snacks full of rubbish ingredients (the usual suspects like crisps and choc bars, etc). Or we could go for Boring Snacks that were healthy but dull (wildly exciting stuff like rice cakes).

Where were the delicious, natural snacks we could enjoy without feeling guilty? And where were the snacks that we hadn’t tried before, the weird and wonderful stuff that tickled our taste buds?

They didn’t exist. So we set ourselves a mission to find Good Snacks and bring them to hungry people everywhere.